The media has a love-hate relationship with igaming, an industry where conversations are key. Our business is one where everything hinges upon the quality, content and timing of dialogue between casino operators, game suppliers, software and payment providers. This is the incubator where deals are cut, consisting of our present and future partners engaged in continuous discussion about providing solutions to each other. So we know that B2B conversations can make or break your brand, but what about the conversation involving our primary stakeholders – our customers?
TONI HALONEN is co-founder and CEO of Good Game, an online lead generation company with a successful portfolio of igaming brands which is currently building Bojoko. A new concept in the industry, Bojoko connects a community of online casinos, game suppliers and players on one platform.
We seldom hear about players’ stories directly, unless they’re processed and manufactured via the casinos themselves or surface as negative press via those who loudly trumpet their bad experiences. Why is it that we never hear from players who have won modest amounts, played responsibly and used their winnings to add zest to their life?
We’re going beyond the live feed of users flanked by the amount they’ve won with default “congratulations” messages. Bojoko has just launched Conversations, a new feature that crowns our ongoing efforts to build a community that stands for good gaming. Our first conversation is about winning stories, aimed at celebrating the positive influence of gambling when done in the right conditions. Players can now post a screenshot of their winning moment, tag the online casino where they won and share their story on a page with a sharp, attractive interface that lets our community do all the talking.
We’ve kept the bigger picture in mind with this new tool. Conversations aren’t just a vehicle enabling players to promote their good gambling news from a positive angle. We’re also giving them the opportunity to elaborate on the event and interact with other players, in addition to tagging the casinos where they won. This is where you come in.
Creating a listing on Bojoko can get your casino featured in Conversations when players score a win. This isn’t merely free publicity for your brand, it’s an unbiased endorsement straight from the horse’s mouth that has limitless potential to uplift your business targets.
In classic Bojoko style, we’ve engineered another win-win-win mechanism that will help elevate gambling from its reputation as an activity best relegated to dark, smoky backrooms into a legitimate pastime that might twist anyone’s fate in their favour. Or, at the very least, pay for an impromptu night out – which is enough for most people. The point is to light the fire for conversations to start and continue. We’re building an avenue for such exchanges to flourish, and now’s your chance to get in early on our winning story.
So here it is: another of our innovative creations jam-packing value into our partnerships. Empowering people to transform the igaming narrative is at the heart of our inner dialogue. Come join us on this exciting journey.
COMPANY PROFILE
•NAME BOJOKO •FOUNDED 2017 •SECTOR ONLINE CASINO •WEBSITEBOJOKO.COM•TWITTER@BOJOKO_COM