For the first time, Pragmatic Solutions will be participating at one of the landmark igaming shows, Sigma. We are very excited that after years of hard work and refinement to develop our platform, we can finally showcase it to the industry.
KEITH CAMILLERI is managing director of Pragmatic Solutions, with over 14 years of experience mostly based in the online gaming and e-commerce industry. Having spent the last 7 years as a senior manager and managing director, he supported fast-growing companies by creating business strategies and continuous delivery. Leading the IT and Operation departments, he focuses on achieving the company goals in line with the company vision.
Our igaming platform has been specifically built for the current online gaming climate and is agile enough to handle regulatory compliance across multiple markets with a best-in-class blend of speed, flexibility, security, scalability and value.
Pragmatic Solutions was formed by forwardthinking entrepreneurs with extensive industry knowledge who invested wisely (and significantly!) in a team of highly skilled professionals to deliver what we believe is an igaming platform that does what it’s supposed to do. By that, I mean we want to deliver an extremely powerful yet flexible platform, which is third party agnostic and gives operators peace of mind that they can execute their business goals without any limitations on the technology. Crucially, it can cater to their needs as their business grows, changes and evolves.
Platform issues facing today’s operators
I have spent 15 years in the industry in a variety of senior positions within both B2B and B2C environments. One of my tasks in a previous role was to find a best of breed igaming platform to fit the company’s needs and growth demands. Having a technical background myself, I was critical of the products I was evaluating. I found it a real challenge to find a suitable platform, which is surprising given there is no shortage of suppliers in the market.
One of the main issues facing operators today is that many platforms are not built on current technologies, which will ultimately lead to restrictions or the inability to execute their goals. Another is that many platforms were originally built for a different purpose; they may have started off as a B2C brand or catered to very grey markets. Combining old technology and incorrect foundations impacts the available features, as well as the speed of delivery, stability and scalability of the platform. Other issues include the lack of true customisation possibilities; for example, customised UI/UX and the inability to provide truly in-depth, real-time back-office data analytics and segmentation.
Offering a tailor-made product
We have addressed these issues by building a highly modular system, using the latest technologies specifically suited to the needs of today’s gaming operators. Our setup also makes us competitive in different markets because we can cater to any specific operator and technology requirements, including licensing and compliance needs for new regulated markets.
Our advantage is that we can provide clients with the flexibility and functionality that other platforms may struggle to offer or take a very long time to deliver. Effectively, we can build a custom-made solution for each operator, something that would have been unheard of just a few years ago due to cost and time constraints.
For example, an operator can build a custom frontend using our extensive APIs according to the market they wish to operate in. This can include specific
gamification features, automatic CRM protocols and player conversion funnels to enhance customer lifetime values and player loyalty.
Multiple vertical products are also part of the solution, so if a state-of-the-art sportsbook is a focal point or the latest bingo product is needed, then the best available products for each particular jurisdiction can be easily integrated. From the beginning, our platform was designed as an integration hub; operators can offer a unique combination of thirdparty content and technologies, tailored to their target markets.
Clear, customer-centric strategy
We built our company on three pillars: technology, focus and a flexible business approach.
Put simply, we invested heavily in technology. Our strength is in the core product since it was built for the right purpose from the beginning. If you build a platform or use technology for a particular purpose and then over time the business model drastically changes, or if it is utilised for something other than what it was intended for, you end up with legacy issues because the core is simply not built for what you are trying to do now.
There are many platforms out there today that started out with a completely different purpose. Over time the businesses behind these morphed to become platform providers and this is one of the reasons why so many issues, limitations and delivery problems occur today. Platform issues can make or break an operator’s business and we take that very seriously. We want to deliver a product that allows our clients to evolve and grow their business without worrying about technology limitations.
Focus is a big part of our work ethos and is in line with our core product. As a B2B-only igaming platform, we don’t allow ourselves to get distracted by venturing into other areas — sports betting platforms, casino content or affiliate platforms, for example — already served by industry specialists. Instead, we focus on making sure our platform is the best it can be and spend all our time and energy only on developing and enhancing that.
Having a flexible business approach is important as it allows us to build trust and invest in long-term business relationships with our clients. We don’t want to build barriers or restrictions, like pushing certain products over others or constantly imposing fees for basic development needs as we understand the long-term value of flexible business-oriented partnerships. We believe that a more flexible approach will build trust with our clients, leading to more investment and growth over time.
COMPANY PROFILE
•NAME PRAGMATIC SOLUTIONS •FOUNDED 2013 •SECTOR PLATFORM PROVIDER •WEBSITE PRAGMATIC.SOLUTIONS •TWITTER@PRAGMATIC_SOLUT